What is Land Promotion?

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We begin with a no-obligation conversation to discuss your land and your objectives. We carry out an initial review of the site, including location, access, planning history and policy, to assess whether the land has realistic development potential. 

Where potential is identified, we undertake a detailed feasibility study to understand what could be achieved. This involves analysis of local planning policy, planning precedent and production of a feasibility sketch of our proposals.

Following the feasibility assessment, we make a clear offer on the land subject to planning permission, typically structured through an option agreement or promotion agreement.

Once terms are agreed, the land is placed under agreement and we define the planning strategy moving forward. Madara Land then works closely with our architectural and planning consultant team, preparing the scheme ready for planning submission.

We then take full responsibility submitting the planning application on the site, covering all planning-related costs, appointing and managing the necessary consultants, and handling all engagement with the council and local community.

We keep landowners fully informed at key stages, without ever being exposed to the cost, complexity or risk of the planning process.

Once planning permission is secured, we take the site through the agreed promotion route, marketing the land to our trusted network of developers and agents. We manage the process through to completion, ensuring the planning value is realised in the best possible way.