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Madara Land is a planning and design-led land promotion and advisory business focused on unlocking hidden potential on land and property. We work closely with landowners to structure, manage, and deliver strategic planning opportunities, guiding sites from early appraisal through to consent and onward delivery.
Our approach is shaped by multidisciplinary experience across planning, architecture, construction, and land strategy. This broader perspective allows us to consider all opportunities holistically, balancing planning policy, design quality, buildability, and commercial viability from the outset.
We place strong emphasis on clear communication and transparency at every stage. No two sites are the same, and each is approached individually with a carefully considered strategy. Our focus remains on delivering sustainable, well-integrated developments that support communities while maximising long-term value.

Max is the Founder and Managing Director of Madara Land, bringing over a decade of experience across architecture and planning.
His background spans bespoke residential schemes through to larger-scale housing developments, giving him a detailed understanding of planning policy, design quality, and commercial viability.
Max leads the strategic direction of the business, combining planning insight and architectural expertise to shape planning-led strategies for landowners and communities.
His approach focuses on clear structure, strong delivery, and unlocking long-term value for landowners through transparent and carefully managed processes.

Ella is a land and planning specialist with significant experience across strategic land promotion having worked with some of the UK’s leading developers and investors.
Her expertise spans over a decade of site identification, planning uplifts, and deal structuring, combined with a strong understanding of how land is valued, promoted, and brought forward through the planning system.
Working in partnership with Madara Land, Ella provides commercial insight and practical industry experience, supporting strategic decision-making and delivery across a range of Land Promotion opportunities.

Sonny brings over a decade of hands-on development experience, primarily across bespoke residential developments in the south-east.
His background provides valuable insight into buildability, programme, and site practicalities, supporting every schemes deliverability.
His understanding of construction methods and site management contributes to informed decision-making throughout the planning and promotion process.

Becca is responsible for client services, communications, and administrative coordination at Madara Land. She supports landowners throughout the promotion process, ensuring enquiries are handled promptly, information is clearly communicated, and projects run smoothly behind the scenes.
Her role centres on organisation, attention to detail, and client care, helping to create a clear and professional experience for all clients and landowners.

Chief morale booster. Joins the team on selected site visits, responsible for observing general countryside conditions.

We work closely with a trusted network of external consultants, appointed as needed to support each site.
This commonly includes legal advisers, architects, planning consultants, heritage specialists, energy and sustainability advisers, landscape architects, ecology consultants, arboriculturalists, environmental and drainage specialists, highways advisers, and civil engineers.
No two sites are the same, and consultant teams are always tailored to reflect the specific characteristics, location and planning considerations of each site.
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